Digital Marketing
Certification
- Practice real-world scenarios
- Build and manage your digital brand
How It Works
Complete Your Training in 3 Easy Steps with One-on-One Mentorship
Educational Lesson
Complete your educational lesson online with unlimited revisions on our interactive learning platform — from your mobile app or laptop.
Live 1-on-1 Class with an Instructor
Get live one-on-one practice sessions with our expert instructors, according to your schedule!
Live Hands-On Practical Training
Gain practical experience with load booking, broker communication, TMS software, and route planning using real-world dispatch scenarios.
Awahe Mobile App
Your Training, Right at Your Fingertips
Live dispatch and freight broker courses in English, Punjabi and Hindi
Take your Awahe Academy training anywhere. Watch your live one-on-one dispatch and freight broker lessons, track your progress, and connect with other truck dispatchers and owner-operators. Available free on iPhone and Android.
- Watch your live one-on-one lessons anywhere
- Track your course progress in real time
- Connect with dispatchers and owner-operators
Complete Course Curriculum – Topics Covered
Every lesson is taught live, one to one, and finished with hands-on practice before you move on.
Intro to Digital Marketing
Start with the map. By the end you know which channels matter for your business and how you will measure whether any of it is working.
✓The digital marketing landscapeWhere search, social, email and content each fit, and which of them deserve your time first.
✓Audience and positioningDefine who you are actually selling to and what makes you the obvious choice for them.
✓Sizing up your competitionSee what is already working in your market before you spend a dollar of your own.
✓Goals and metricsSet targets you can measure, so you can tell effort apart from progress.
AI for Digital Marketing
Use AI as a working tool, not a gimmick — and learn where it quietly gets things wrong.
✓Writing with AIDraft posts, captions and email copy quickly, then edit so it still sounds like you.
✓Research and ideasFind angles, keywords and content gaps instead of staring at a blank page.
✓Images and video with AIProduce and edit visuals for posts and ads without hiring a design team.
✓Where AI falls shortFact-checking, brand voice, and the work still better done by hand.
Search Engine Optimization
Get found by people already searching for what you sell, without paying for the click.
✓Keyword researchFind the phrases your customers actually type, and the ones worth competing for.
✓On-page SEOTitles, headings, descriptions and page structure that tell search engines what a page is about.
✓Local SEOGoogle Business Profile, reviews and location pages, so you appear in near-me searches.
✓Technical basics and linksSpeed, mobile and indexing — plus how links still move a page up the results.
Search Engine Marketing
Paid search done properly, so budget goes to clicks that turn into enquiries.
✓Google Ads foundationsCampaign structure, keyword match types, and how the auction really decides what you pay.
✓Ads that get clickedHeadlines, extensions and landing pages that keep the promise the ad made.
✓Budget and biddingSet spend, read your cost per click, and cut the traffic that never converts.
✓Tracking and optimisationSet up conversion tracking, then scale what wins and switch off what does not.
Email Marketing and Automation
The channel you own outright — plus the follow-up that keeps running while you are doing something else.
✓Building a listSignup forms, lead magnets and permission, done the right way.
✓Campaigns and newslettersSubject lines, structure and send timing that actually get opened.
✓Workflows and automated follow-upSequences and reminders that run on their own, with every lead and its history organised so nothing falls through.
✓Deliverability and the rulesStaying out of spam, and the requirements you must meet on every send.
Content and Social Media Marketing
Make things worth finding, post with a reason, and get more than one use out of every piece of work.
✓Platform strategy and calendarWhich platforms deserve your effort, and a month planned ahead so you never post in a panic.
✓Content that ranks and convertsBlogs, guides and pages built around demand that already exists.
✓Video and short-formReels and shorts — scripting, filming and editing on a phone.
✓Community and repurposingComments and messages that turn followers into enquiries, and one piece of work stretched across a week.
Analytics, Your Plan and Certification
Prove what is working, assemble everything from the first six modules into one plan you can run, then sit the exam.
✓Setting up and reading GA4Property, data stream and events worth recording — then traffic sources, engagement and exactly where people leave.
✓Conversions and attributionDefine a conversion, tag it, and prove which channel produced it.
✓Your plan, budget and review routineOne plan across every channel — what you spend, when it goes live, and what you change each month.
✓Final exam and certificationSit the final exam on everything you have covered. Pass it and your official Awahe Academy certificate is issued and appears in your app profile.
Certificate of Completion
- Author: Ghuman
- Level: Basics to Advanced
- 1 year access
Students receive an official certification on successfully completing the training program and passing the final exam. It validates your knowledge and skills, shows you are ready to apply what you have learned in real-world scenarios, and serves as a credential for career advancement.
Learn the tools the job actually uses, so you can walk in and contribute from day one. Build the confidence and the practical skill set of a working professional.
